How To Show PR’s Value: Meet Us At PR Summit Austin

 In Events

Prove your worth: Choose analytics that measure and show PR’s value”  

Our CEO & Founder, Christine Perkett, will be speaking on a panel at PR Summit Austin. Titled, “Prove your worth: Choose analytics that measure and show PR’s value,” Christine will share her insights alongside Louis Gray of Google, as well as executives from TrendKite and GrowthX Academy. The panel will be monitored by John Federico, Co-Founder of Eventhero. The group will discuss how PR pros can show tangible results for their efforts using meaningful data and helpful technologies.

With her 20+ years of PR experience as both an agency and corporate executive, and now leading a software company focused on solving PR measurement’s biggest issues, Christine brings a unique view to the discussion. She’s been in your shoes and she understands the challenges – including budget and resources, balancing measurement reporting demands with work demands, using the data to drive better outcomes, inspiring a team to listen to the data, creating multiple reports, and proving value to constituents.

Overall, in this Summit panel you will learn how to:

  • Use Google Analytics data to uncover the content that drives traffic

  • Establish effective goals, metrics and targets for your campaigns

  • Get measurement data that improves your brand’s reach

  • Generate reports that accurately and powerfully track your progress

  • Craft visually appealing dashboards that can turn executives’ heads

Other Summit sessions cover leadership strategies, media hacks, trends and insights for 2017. This is sure to be a very informative, hands-on event. We hope to see you in Austin March 8!

More details and a full schedule are here.


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