Marketers are under more pressure than ever to show clear data and ROI, and companies of all sizes invest in PR, but are often left wondering if their investments are worthwhile. SeeDepth is a SaaS platform for every company to monitor, score and measure PR investments – assigning values to each element in a campaign, providing a composite score of each PR program, calculating ROI vs budget, and helping to derive actionable meaning for future strategies.

SeeDepth enables anyone who invests in public relations to understand, measure and benchmark campaign ROI, in an easy-to-use, automated SaaS platform. Gone are the days of laborious measurement, research hours and presentations – we automate and deliver data insights, reports and a marketing quality index that enables communications professionals and agencies to clearly identify and predict what values go into the most effective PR campaigns – media, awards, speaking, events, analyst relations and more. Understanding such elements also enables predictive planning – using data and our unique scoring system to repeat what’s working and pivot from what isn’t.

Automating the traditionally cumbersome task of researching, reviewing and measuring PR results, SeeDepth helps companies and PR agencies to monitor, measure and report on successes easily and thoroughly – for both quantitative and qualitative insights. We’re a burgeoning leader in the fairly new category of PR Tech – the next big data/analytics frontier in digital marketing.