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There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one [...]

In our continued support of  the International Association for Measurement and Evaluation of Communication’s (AMEC) “Measurement Month,” today’s topic is Coverage Driver. Is your team [...]

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards [...]

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report, where he “respectfully [...]

Kathryn Hawkins is co-founder and principal of Eucalypt Media, a content marketing agency that focuses on online marketing strategy and content development for tech startups, universities, and [...]