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But new players are forcing change - going well beyond media monitoring - in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that [...]

“Prove your worth: Choose analytics that measure and show PR’s value”   Our CEO & Founder, Christine Perkett, will be speaking on a panel at PR Summit Austin. Titled, “Prove your worth: [...]

GUEST POST by Mikala Vidal As I wrote about in my last post, my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house - I’ve used SeeDepth [...]

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one [...]

GUEST POST By Mikala Vidal I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping [...]