Russell Mix
CEO

Russell leads the day to day operations for SeeDepth, focused on strategic planning and partnerships, and managing the team’s strong execution of best-in-class customer analytics solutions. Russell is an experienced software CEO, CFO and attorney who has led numerous start-ups to successful exits.

He founded The Mix Group, focused on the evaluation, acquisition or formation, and launch of new for profit and non-profit ventures, as well as providing strategic advice to ultra-high net worth individuals on their personal, business, financial structures, and portfolio diversification.

As a former CEO of various start-ups within technology, gaming and software development and publishing, he holds substantial expertise in business strategy, law, finance, operations, funding, software development, revenue diversification and growth, as well as new product and business launches.

Russell is a 37-year veteran of business and technology. He studied Political Science and Economics at Tufts University, holds a B.S. in Business and Finance from the University of Nevada, Reno as well as a Juris Doctorate from the University of the Pacific – McGeorge School of Law.

Christine Perkett
Founder, Chairman & Chief Product Officer

Christine has been named a “Top 100 Must Follow Marketing Mind” in Forbes, the “Best Communications, IR and PR Executive” in the American Business Awards, and a “Top 50 Social Media Influencer on Twitter” by Cision, among many other PR, marketing and business accolades. She founded her first company, the award-winning PR and digital marketing agency PerkettPR, in 1998, where she employed staff in eight different states and spent nearly 20 years partnering with clients worldwide, including WebEx, Brainshark, Constant Contact, RightNow, Conduit, FleetMatics, Juniper Networks, Sermo, Photobucket and many more. 

While operating PerkettPR, she first initiated a “scoring index” concept in 2008, to measure program value for clients and to keep her staff strategically focused on why certain elements of PR worked better for some clients over others. After overwhelmingly positive client response, and requests for a “productized version” of the manual PR Analytics solution, she was convinced of the demand for an automated tool. She created the first software prototype in 2010 and founded SeeDepth in 2013 – providing a more comprehensive, automated way to understand which PR programs truly measure up – either by product, department or even vs. competitors.

Christine has been recognized with various accolades for her acumen as a female business leader. She or her work have been featured in many publications including: The Wall Street Journal, USA Today, The Associated Press, Businessweek, Small Business Trends, PR News, Dun & Bradstreet, ABC, and others – on the subjects of social business management, tech, PR, marketing, digital media, startups, women in business and more.

Christine is also an angel investor, an avid runner with three marathons under her belt, hobbyist jewelry designer and a Board Director to various organizations including Norwell Visiting Nurse Association & Hospice in Norwell, MA.

Nilesh Shroff
Advisor, Product Development

Nilesh joined SeeDepth in 2015 and is a highly regarded engineering leader in the development of SaaS products and technology. Nilesh drives SeeDepth’s product development and strategy, creating business value out of technology disruption for the PR industry.

Nilesh has served as CTO, technical advisor and Director of Technology for a variety of software companies. He has also built and managed his own engineering team in corporate Product Development, Mobile Application Development and Online Marketing solutions.

Susan Sweenie
Marketing & Customer Success

Susan has worked in the PR industry for 15 years, driving business value for clients in healthcare, technology, life sciences and business around the world. Susan manages the marketing and PR strategy for SeeDepth, and contributes to SeeDepth’s product strategy based on her own experiences and needs as a PR professional.

Susan has also held marketing and sales positions at PerkettPR, Ronald Trahan Associates, Staples, Marsh Inc., and WCVB TV, Channel 5, in Needham, Mass.

Mike O’Connor
Advisor, Engineering & Analytics

Mike is a senior analytics and optimization expert who has worked across various industries with companies such as SiteSpec, Pointmarc, and Starwood Hotels and Resorts.

He also created the South Shore Analytics Meet Up on the South Shore of Boston, a forum for local Digital Analytics professionals to come together for networking and to discuss industry trends, tips, and practices.

For SeeDepth, Mike provides direction on both analytics within our products, as well as our marketing efforts.

Phil Barry
Advisor, Business Development

Phil is an experienced B2B software sales executive with over 15 years in the technology industry. He has led sales teams for Sweetspot Intelligence, an analytics and performance dashboard for digital marketing and omnichannel business management, Pointmarc, a digital analytics firm, and Awareness, a social media marketing platform, among others.

His ability to connect with prospects and build long term relationships is invaluable. Phil guides the SeeDepth sales team on best practices, processes and tools for business development.