Today’s data-driven CMO wants to know the return of every investment.
Don’t just measure – analyze.

Typical PR measurement and media reports focus on outputs (the work that was completed) and possibilities such as circulation and impressions (what could have happened). Today’s PR leaders know it’s crucial to also measure outcomes (what actions resulted from the work completed). With PR analytics from SeeDepth, you can dive deeper into the effect those actions had on your business and what patterns of success resulted in the best outcomes. SeeDepth breaks down your PR programs to show you which ones are returning the most value and what strategic formulas deliver the best results for long term success.

But what if I already have a media monitoring tool?

That’s ok! SeeDepth is a PR analytics tool. For more information, read: The Confusion About PR Measurement vs PR Analytics.

  • Key Performance Indicators

    KPIs may differ from campaign to campaign, depending on the goals and strategy of each. Easily track and compare results by date range, campaign and PR program. SeeDepth allows you to easily monitor achievements so you can repeat what’s working and pivot from what isn’t.

  • Campaign Performance Index

    Monitor, view and instantly report on multiple PR program values, and clearly rate campaigns “good, better, best.” Compare quantity to quality, budget spikes to performance. Such insight and understanding of today allows for better predictive strategy for tomorrow.

  • Return On Investment

    With a deeper view into quantitative and qualitative PR successes, quickly analyze which investments return value to your organization and drive business outcomes. With SeeDepth, you also understand why – we provide information, not just data – so you can make smarter choices for future, more impactful campaigns.

  • Partner Value

    We enable PR agencies and vendors to easily and consistently demonstrate value. Too often, marketers switch vendors simply based on a “gut feeling” that something isn’t right. SeeDepth helps agencies prove value on multiple levels, beyond a “clip book,” Advertising Value Equivalencies (AVEs) or circulation numbers.

Some of our customers include

 
LiveNation
David’s Bridal
GlobalScape
Intralinks
 

An easy automated system to track success.

Let SeeDepth take on the burden of measurement so you can focus on getting proven results.

 

With the availability of data today, there is no longer an excuse for not measuring the true impact of PR. But it takes more than just data – it takes clear information and recognition of successful patterns. Let us help you identify what makes one campaign more successful than another – so you can repeat what’s working and pivot from what isn’t.

Automated tracking system

Agencies spend too much valuable time combing through data when fire alarms rise like: “What share of voice did we have in Q3?” or “How much coverage did we have in February?” SeeDepth gives your team an easy, automated system to report and track success – both real time and historic.

Easy to use platform

There are no automated measurement tools that take a deep dive into qualitative metrics across the most popular of PR programs – most focus only on media or social media. SeeDepth provides an easy-to-use and affordable measurement platform for agencies or corporations to track, measure and compare quantity and quality ROI of multiple campaigns and programs. Our scoring index makes it easy to understand performance over time and the values that drive the buyer consideration process.

Quality evaluations

Until now, there has been no effective, trusted solution for CMOs to evaluate the quality – both immediate and over time- of PR programs and campaigns. SeeDepth provides an unbiased composite “score” that demonstrates value – up or down – over time.