SeeDepth Masters In Marketing Interview: Alina Bradford
Alina Bradford has been creating eye-catching content for businesses for almost two decades. We chatted with her about her work with big name companies and how she defines content marketing. You can learn more about her, see what she’s up to and read some free marketing, content, social media and website tips at alinabradford.com.
Please tell us a little about your services.
For the past 16 years, I have been creating copy for businesses that want to get noticed. I have worked with some big names like StubHub, Ebay, Angie’s List, Zappos, USA Today and many more. People have asked me, “What exactly do you do?” I always answer by telling them that I write whatever a business needs written. It could be anything from web copy to ebooks to emails. I do a little bit of everything.
How do you define content marketing?
I know some people are going to argue with my definition, but I say content marketing is using helpful or interesting content to get eyes on your business. It’s as simple as that. This could be through text, video or images.
You have worked with a great pipeline of clients. Which has been your favorite?
I think my favorite was Prevention Magazine. As a Buzz Blogger, I was allowed to write whatever I wanted, within reason. The freedom was awesome.
You have a great list of exciting projects you are working on (blogging, writing, illustrating). How do you keep it all straight and which area do you love the most?
I have a big calendar on my desk where I write everything down. I’m not big on using apps to keep track of things. I guess I’m old fashioned that way. In regards to which area I love the most, I really love when someone asks me for a custom illustration. It’s exciting translating a thought into an image.
If you had not gone into this field, what type of job do you envision you would have?
I probably would have ended up being a graphic artist since I like to draw and paint.
How do you disconnect and find time for yourself?
When I need to disconnect I “lose” my cell phone and get as far from my computer as possible. Being tied to electronics can make a person crazy!
You obviously see success with page rank, but how else do you measure your effectiveness?
I think page rank is overrated. If you have people coming to you from social media sites, word of mouth or even your business card, then you are successful. The goal of running a business is attracting eyes so the people attached to the eyes can buy your product or service. It doesn’t matter how that happens, as long as it does. Page rank is great, but don’t forget that there are many roads to one destination.
What is next for you in 2015?
I am expanding in 2015. I’ll be offering some classes so businesses can learn how to create content for themselves. I want to empower businesses and show them that they can get their message out there.
Thanks for the interview, Alina, and all our best in your 2015 adventures. We’ll be watching!
Do you know a Marketing Leader who we should interview? Let us know!