In PR circles today, measurement and analytics are all the rage – at least at a conversational level. There are multitudes of twitter chats, blog posts and speakers claiming to help you create [...]
Six Easy Ways To Improve PR Client-Agency Relationships
There’s no feeling like winning a new client. After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to [...]
5 Questions To Ask When Selecting A PR Firm
I’ve often said that PR firms are like Dunkin’ Donuts here on the East Coast - there’s one on every corner. I should know, I’ve spent 20 years in the fray, pitching [...]
How To Turn PR From A Cost Center to A Profit Center
In a downturn, marketing is very often the first department to feel the squeeze in a company, and any PR expenses very often the first to go when budgets are cut. There have been plenty of [...]