It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. [...]
Stuart Smith, the Global CEO of Ogilvy, recently offered yet another golden piece of PR insight saying, “In the future, there will be two kinds of agencies – those that measure and those [...]
The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the [...]
Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served [...]
I’ve often said that PR firms are like Dunkin’ Donuts here on the East Coast - there’s one on every corner. I should know, I’ve spent 20 years in the fray, pitching [...]
