IQPC’s Digital Marketing Metrics & Analytics Summit is scheduled for later this week and our CEO & Founder, Christine Perkett, is among the stellar list of presenters. This event is a must have for all Digital Marketing professionals. It will offer an opportunity for marketers to get together and create fruitful and interactive discussion around both the […]
Last week I spoke on a panel at the 36th Social Media Breakfast in Cambridge, along with Christopher Penn from SHIFT Communications, Christen Gentile of Globalscape, and Tom Webster of Edison Research. The panel covered a lot of topics – everything from traditional PR Measurement, marketing’s impact on sales, tracking online/offline consumer behaviors, internal politics […]
What are your biggest measurement headaches when it comes to measuring marketing these days? Disparate systems? Inconsistent industry requirements? Clients asking for AVEs? On Friday, September 26, we’ll join a panel of smart marketers here in Boston (Cambridge, specifically) for the 36th Social Media Breakfast: Measuring Marketing, the Once and Future Key to Success, including […]
We’ve been quietly plugging away on product development and sales these last few months, so we’re excited to get out of the office a bit this Fall for some networking and marketing. While our CEO is speaking next week at Hubspot’s INBOUND14, it’s also a hot week for marketing and PR measurement in New York […]
At first glance, a “Campaign Performance Index Score” might seem esoteric. What does it really mean anyway? We apply a score to PR campaigns to help identify and benchmark performance over time. Knowing the winning attributes that best drive action from your audience, and having a numeric value assigned to them, can help you begin […]
First and foremost, if you’re here and reading this initial post – thank you. It’s likely that you’ve come across our site because you and I are connected in some way and you’re here to find out what SeeDepth is all about. I’m excited to finally unveil what I’ve been working on for so long! […]
