Industry news

But new players are forcing change - going well beyond media monitoring - in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that [...]

We were anxiously awaiting the update to the Barcelona Principles, which were established in 2010 and updated this week by the International Association for Measurement and Evaluation of [...]

  Stuart Smith, the Global CEO of Ogilvy, recently offered yet another golden piece of PR insight saying, “In the future, there will be two kinds of agencies – those that measure and those [...]

Today  Prezly, the PR software to share multimedia stories with the press, internal stakeholders and social media influencers, wrote a post titled “Are You Listening? Experts Say PR Pros [...]