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Are PR Professionals Bad Listeners?

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Today  Prezly, the PR software to share multimedia stories with the press, internal stakeholders and social media influencers, wrote a post titled “Are You Listening? Experts Say PR Pros Still Have Work To Do.” The piece features influencers such as Ronn Torossian of 5WPR, Blogger and Consultant Jeremy Pepper, our CEO Christine Perkett, and Elena Verlee of PR In Your Pajamas, and talks about a longtime issue in PR: the lack of listening, and that PR executives are still not taking the time to learn what influencers - whether media, analysts, bloggers, customers or prospects - really want.

We hear it all the time - reporters complaining that they get completely off target pitches from PR executives. Don’t be that person. Read the article and listen up!


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