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5 Reasons To Be Thankful For PR

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It’s that time of year here in the U.S. when we think about what we’re grateful for, and gather with friends and family to celebrate our good fortunes. Since we’re in the business of proving what a blessing PR can be for your business, we gathered five reasons to be thankful for PR. What would you add to the list?

  1. PR can improve morale – in addition to increasing awareness, public accolades for your brand can also encourage your staff, making them feel proud to be a part of such a credible and viable business. Great recent example: Hubspot
  2. PR lays out the red carpet for sales – when done right, public relations efforts helps accelerate the sales process, making more people aware of your brand and familiar with what you do, so when a sales executive calls upon them they’re told, “Oh yes, I’ve heard of you.” It’s always easier to sell to a prospect who has some context of who you are and what you do, and has seen third party endorsements of such.
  3. PR validates your credibility to numerous constituents – What do most people do the first time they want to find out more about a company? A web search. What keeps you at the top of the web search? Good content. And good content, especially from third parties, helps validate you as a credible business. The PR department builds and maintains relationships with those third parties – journalists, bloggers, analysts, partners, customers and more - working with them to validate your messages, claims and promises.
  4. PR gets your story told to the right people – if a tree falls in the woods, does it make a sound? Does it matter if no one is there to hear it? Similarly, it’s not enough to just have a great product or service. You have to mark sure someone hears about it. PR positions your story the right way and in front of the right audiences, making it more compelling and enticing them to take action.
  5. PR is a profit center. Of course, at SeeDepth, we’re all about helping you understand how PR can be a profit center – and how to get there. Yes indeed, PR should be a profit center, not a cost center. If your PR team is doing the best job - pivoting when things aren’t working, and repeating the things that have the strongest bottom line impact - you’ll begin to recognize the most profitable PR programs. When you do that, you can spend your money more wisely, instead of blindly throwing it at PR programs that might be working. It takes analytics and evaluation, but if the difference is between making money or losing money, isn’t it worth it?

We’re thankful for PR and all the hard working communications pros out there executing great campaigns. What else about PR are you grateful for?

Happy Thanksgiving!

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