Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted [...]
We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month, we’ll share again our thoughts on their importance. PRNews reported [...]
September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “Measurement Month.” As AMEC describes it, it is “A [...]
It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall. September kicks [...]
It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. [...]
