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Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted [...]

We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month, we’ll share again our thoughts on their importance. PRNews reported [...]

September officially kicked off  the International Association for Measurement and Evaluation of Communication’s (AMEC) “Measurement Month.” As AMEC describes it, it is “A [...]

It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. [...]