PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. [...]
In PR circles today, measurement and analytics are all the rage – at least at a conversational level. There are multitudes of twitter chats, blog posts and speakers claiming to help you create [...]
With Valentine’s Day upon us, love is in the air. We’d like to know, why do you #LovePR? Please hop on over to our Facebook page, give us a “Like” and join the [...]
Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? Join us for the [...]
In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked [...]
