Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? Join us for the ultimate PR measurement event as our CEO, Christine Perkett, interviews the “Queen of Measurement” herself, Katie Paine at this Boston event.
Katie has been a leading advocate for defining high measurement standards in the PR and social media fields for over two decades. She founded The Conclave, providing a platform from which new social media measurement standards have been developed and released.
Co-sponsored by SeeDepth, PRSA Boston, The Publicity Club of New England and Bullhorn, this event promises to enlighten you on the importance of PR measurement today, how it’s changed over the years, and what you can do to ensure your team or agency is capturing and analyzing results to improve campaigns and communicate ROI. Learn more about PR tech tools and DIY solutions, as well as burgeoning industry standards.
You’ve never seen PR measurement like this! Please join us for a lively interview and audience Q&A discussion. Registration is here.
About Katie Paine
Katie is a pioneer in the field of measurement for more than two decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships(KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit:Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.