I’ve often said that PR firms are like Dunkin’ Donuts here on the East Coast - there’s one on every corner. I should know, I’ve spent 20 years in the fray, pitching [...]
PR measurement is all the rage now. Suddenly agencies are touting it publicly, traditional media monitoring companies are shouting it from the roof tops, and numerous startups focused on PR [...]
It’s that time of year here in the U.S. when we think about what we’re grateful for, and gather with friends and family to celebrate our good fortunes. Since we’re in the business of proving what [...]
PR firms are like Dunkin’ Donuts here on the East Coast – there is one on every corner. So how do you differentiate among them and choose the best fit for you? There are some early vetting [...]
First and foremost, if you’re here and reading this initial post – thank you. It’s likely that you’ve come across our site because you and I are connected in some way and you’re here to find out [...]