3 Ways To Shift Your PR Measurement Mindset
Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business. Use data to benchmark quality and identify patterns of success, so you can repeat what’s working and pivot from what isn’t. From understanding how a media outlet’s network expands your reach, to which spokesperson resonates with your audience and drives action, to share of voice and even referrals driven from earned or paid media, PR analytics take “media monitoring” to a whole new level.
So if you’re still just monitoring media and delivering clips, rethink your PR measurement. It should go well beyond a list of coverage. Here are three quick ways to shift your PR measurement mindset, below.