No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that [...]

This month, our CEO & Founder, Christine Perkett, was named one of the Top 25 PR Influencers to Follow by IZEA. Congratulations! The list includes branding, PR and marketing experts we admire [...]

But new players are forcing change - going well beyond media monitoring - in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that [...]

“Prove your worth: Choose analytics that measure and show PR’s value”   Our CEO & Founder, Christine Perkett, will be speaking on a panel at PR Summit Austin. Titled, “Prove your worth: [...]

Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a [...]

The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a [...]

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting - either not measuring PR at [...]

GUEST POST by Mikala Vidal As I wrote about in my last post, my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house - I’ve used SeeDepth [...]

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one [...]

GUEST POST By Mikala Vidal I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping [...]