It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall. September kicks [...]
In PR circles today, measurement and analytics are all the rage – at least at a conversational level. There are multitudes of twitter chats, blog posts and speakers claiming to help you create [...]
On January 26, our CEO, Christine Perkett, interviewed the “Queen of Measurement” herself, Katie Paine, at a fireside chat event hosted by PRSA Boston and the Publicity Club of New [...]
It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. [...]
