Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results? Join us for the [...]
The New Year is a time for reflection and change, resolutions to look better, eat better, be better. So naturally, we jumped on that bandwagon and gave our SeeDepth Media product a little [...]
At first glance, a “Campaign Performance Index Score” might seem esoteric. What does it really mean anyway? We apply a score to PR campaigns to help identify and benchmark performance over time. [...]
First and foremost, if you’re here and reading this initial post – thank you. It’s likely that you’ve come across our site because you and I are connected in some way and you’re here to find out [...]